Gedeon Rictor
(Ryeqo)
Integrated Global Campaign
Good Pain
Shortlisted: The PM Awards ‘product brand campaign’
Shortlisted: The PM Awards ‘product promotion’ (single piece)
Roles: Concept / Art direction / Production Shoot / Film edit
For women with endometriosis, the pain can be unbearable affecting every part of their life and preventing them from living life to the full. In a global campaign we show how Ryeqo takes care of endometriosis by revealing living their life with good pain.
Case Study
Campaign Film
